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About Us
FIR is a Utah based company dedicated to mx racing and gear. Founded by
Joe Rhoades, a man with a will to succeed and a passion for riding, the
companies goals are to provide kick ass gear for serious riders and
make us employees a little cash to support our riding addiction. More than just a mantra to live by, Fear is Regret's purpose is to encourage those in extreme sports not to hesitate or hold back. If you hesitate you know the best you can hope for is just second place, and we all know that the second place trophy is really just the trophy of the first loser. So the next time you are out riding, remember that you have balls between your legs and don't hestiate to take that triple. The broken bones are worth it! |
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